Beauty and the Beach - How adventure and wellness combined is a healthy travel match in Tofino, BC
Sept. 22, 2015, Tofino, BC – Tofino, BC’s Long Beach Lodge Resort is offering a new, annual wellness & adventure package for women, Beauty & the Beach, challenging perceptions that wellness retreats are only about rest, relaxation, meditation, and should be in warm, sunny destinations to be successful.
The inaugural Beauty & the Beach weekend is Nov. 6 - 8, 2015 and set in a Canadian town famous for winter storm watching. And, we are not talking tropical storms! Hosted by Long Beach Lodge Resort and led by Canadian fitness guru Michele Shorter, the adventure and wellness retreat targets women of all ages and combines boot camp sessions on the beach, challenging yoga and Pilates classes, with nourishing food, and guided sessions on setting fitness, nutrition, and adventure goals inside. Surf and paddle board lessons, invigorating hikes through nearby Ucluelet’s Wild Pacific Trail (created more than 100 years ago by people who survived ship wrecks off one of the most treacherous coastlines in the world) and massages sessions will be optional add-ons to the weekend, with rain gear highly recommended!
Traveling to improve your mental and physical health has been going on for millennia, and as baby boomers hit mid life crises and millennials travel with yoga mats in hand, the worldwide wellness tourism industry has become a multi-billion-dollar sector (more than $494 billion in revenues in 2013), growing faster than travel in general, according to industry reports.
The Shorter Approach to beauty and wellness is built on the philosophy that to take part in all life has to offer, you need to be fit, healthy and confident in your abilities to “go the distance”. If your goal is to do more at home and be more active, this weekend will set up a path for a healthier, long term lifestyle. If your goal is to travel more and explore the world, training ahead of time reduces injuries; sets up healthier eating regimes and practices to nourish the body. In addition, improved health and confidence may inspire travellers to choose adventure trips in destinations that may have seemed too intimidating in the past. During the weekend, participants will have the opportunity to learn about new and emerging adventure travel trends and experiences to further inspire them to set and reach their wellness and fitness goals.
The cost per person starts at $699 Cdn for two nights shared cabin accommodation, breakfasts, dinners, welcome reception and guided fitness instruction and goal setting. Preferred rates are available for private accommodation options and additional nights to extend a stay. There is a one-time fee of $50 Cdn to bring along a four-legged fitness pal. For more information, visit www.longbeachlodgeresort.com or call 1-877-844-7873.
About Long Beach Lodge Resort
Long Beach Lodge Resort is the visionary dream of owner Tim Hackett. Famous for its iconic Great Room, with spectacular ocean views and cozy fireside dining and relaxing, the resort looks out upon the crashing surf of one of the best surfing experiences in the area, Cox Bay. Its beautifully appointed accommodations are enveloped in a private, wild Pacific West Coast setting, featuring 41 lodge rooms, 20 two-bedroom cottages and a full service dining room, as well as meeting space and instant beach access. The Resort also offers the Surf Club Adventure Centre, providing guests with a fully equipped centre complete with changing rooms, rentals, retail shop, hot tub and coffee bar. Long Beach Lodge Resort has been featured in Architectural Digest, and in 2014 became the first resort on Vancouver Island to receive more than 1,000 excellent Trip Advisor reviews.
About Michele Shorter & The Shorter Approach:
A wellness advocator who encourages people to be enthusiastic about their health and longevity, Michele is an award winning business person, mother, wife and community builder with first-hand experience in the everyday life juggle that many face in making time for fitness, nutrition, sleep and personal time.
As the driving force behind Body Dynamics (BDHQ), Michele and her team deliver a multi-faceted selection of programs to a wide range of clients including Outdoor Bootcamp, Baby Bootcamp, The Biggest Winner Program and fitness studios offering personal training and specialized classes using kettlebells, monkey bars, battling ropes, TRX, spin bikes and tires for the ultimate workout.
The Shorter Approach is based on 18 years of training clients from all fitness levels and backgrounds. Through The Shorter Approach, Michele delivers proven expertise, guidance and support to help you achieve your fitness and wellness goals, nourish your self and live the life you want.
Awards:
Ageless Living Award for Best Gym – 2015
yoUnlimited award for Health and Wellness – 2015
2013 Business of the Year by the Greater Victoria Chamber of Commerce – 2013
BDHQ chosen as one of Douglas Magazine’s “10 to Watch” – 2012.
For more information, visit www.theshorterapproach.com
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Media contacts:
Kate Rogers, Tartan Group: 604-880-1494, Kate@tartangroup.ca
Deirdre Campbell, Tartan Group, 250-592-3838, Deirdre@tartangroup.ca
